Koval Packaging

Concepting | Brand development | creative & Strategic DIRECTION | Design

In 2012, Koval approached us to help them rebrand to create a more modern look for their line of whiskies. We presented a number of concepts in 2 different rounds, but they ultimately decided to go a different direction. However, you may recognize the influence the above concepts had on some of their current labels.

Below are a few other options we presented, including an art nouveau style that was an update of their packaging at the time and that would allow for owner’s mother, who is a fine artist, to provide custom illustrations for each bottle.

Agency: Wilburn Thomas
Art Directors: Kristen Althoff, Andrew Walensa, Guss L Tsatsakis
Account Lead: Lawrence Neisler