Target Clean Care Box

Concepting | Art DIRECTION

The Clean Care Box program is a spin on the successful Beauty Box program that Target introduced a few years ago. Cottonelle asked us to find a unique way to change the conversation from toilet paper to personal care and cleanliness. So, we partnered with other high quality personal care items to show that Cottonelle belongs in your personal care routine.

Target produced 6,000 boxes as a way to understand what kind of demand and buzz could be generated around a unique program like this. With the help of the Linqia Influencer Network, the Clean Care Box — which was available on Target.com for $5 — sold out in less than 48 hours!

Winner of 2017 Silver American Business Award for Marketing Campaign of the Year – Personal Care

Agency: Geometry
Associate Creative Director: Craig Hester
Senior Art Director: Kristen Althoff
Account Lead: Brett Conway