Brilliantly British

Concepting | Art DIRECTION | illustration

Carling Lager has a history of sponsoring music festivals in the UK. We incorporated their iconic lion crest to infuse their branding into a fun, ownable campaign targeted at music and beer lovers that appeared multiple touchpoints.

Agency: Wunderman3
Executive Creative Director: Jim Eby
Creative Director: Alyssa Griesch
Senior Art Director: Kristen Althoff

Poster frames for bars (left) & Stickers for promotion (right)

Branded coasters for bars

Ceiling dangler for retail